Case study: lakeside dinner at transport logistic

As a Munich event agency, Servicebroker GmbH staged a dinner for National Air Cargo at transport logistic 2025, the world's leading trade fair for logistics, at a hidden location for 400 international guests.

Servicebroker GmbH · owner- and family-run event agency in Munich · since 1999

our client

National Air Cargo, an international cargo airline

The Challenge

An evening event during transport logistic 2025

400 international guests. The client's question: how does a customer dinner during the fair become an evening people remember?

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Aircraft model at the National Air Cargo stand at transport logistic 2025 in Munich

guests

400

Our event strategy

An enchanted forest outside Munich. In it, a mystical lake.

Rain pouring from the sky – and mermaids rising from the water.

The location

Tucked away, mystical, secret – a lake in an enchanted forest. We share where it is on request.

The experience

An emotional story with fine dining, music, dancing and a fashion show: "What could our brand fashion look like in future? How does design shape the way we see ourselves, inside the company and out?" Based on our idea, designer Anita Koller created the Preflight Capsule Collection for the show.

The surprise

In the pouring rain, the Isarnixen – Munich's legendary synchronised swimmers – rose from the lake and delighted the guests with their routine.

Every scene was carefully composed. Every moment deliberately planned. Plan B too: a marquee big enough for all 400 guests stood ready. Watchful lifeguards counted the seconds between lightning and thunder. And the rain only heightened the drama.

"Standards are the valerian of event management," says Dominik Markoč, managing director of Servicebroker GmbH. "Have the courage to hold innovative events that tell stories. Events that conquer hearts."
"As local insiders, they share tips and tricks and so look after the well-being of our international teams and guests." National Air Cargo (Deutschland) GmbH (translated from German)

Do you see the white and red contact button at the bottom right? This one is for you!

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images from event

Exhibitor programmes at transport logistic in Munich
Manifesto: Event Management is Dead! Long Live Humanity!

Servicebroker Emotional Event Design! AI is taking over more and more of the management of events. What remains is conquering hearts, as we have done since 1999. Why we see it this way is set out in our manifesto at eventmanagementisdead.com.

Press release: The courage to surprise (in German)

With these showcases, we present impressions of our work as inspiration for your upcoming event.

The Isarnixen synchronised swimmers rise from the lake in the rain at the National Air Cargo customer dinner during transport logistic 2025
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Lakeside Dinner

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Lakeside Dinner

transport logistic 2025 · National Air Cargo · 400 guests. An enchanted forest outside Munich. In it, a mystical lake. Rain pouring from the sky – and mermaids rising from the water.
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Sustainable Dinner with Team Building

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Sustainable Dinner with Team Building

IFAT 2024 · iPEK · 200 guests. A mid-sized company and a global group are growing together. Trust needs to be built. With an exclusive dinner during the IFAT trade fair, we as an event agency create an atmosphere that gets people talking.
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Graffiti & Dolce Vita

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Graffiti & Dolce Vita

BAU 2023 · dormakaba · 130 guests. Our long-standing client entrusted us, as its event agency, with its partner event at BAU, the world's leading trade fair, in Munich. We whisked 130 guests off on a sightseeing tour of Munich. The destination: a fine dining restaurant.
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Burlesque Soiree

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Burlesque Soiree

transport logistic 2023 · Deutsches Museum · 250 guests. Trade fairs are showcases for companies, their products and their innovations. But let's not kid ourselves: personal relationships don't grow between companies, but between people. People and emotions are at the heart of our design thinking. As at this evening event for an international logistics company.
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Sustainable Outdoor Event

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Sustainable Outdoor Event

Team event 2022 · Rhine island near Mainz · 350 guests. Regional and seasonal sourcing, organic quality with animal welfare in mind, short distances, partners, venues and caterers who act sustainably – for us as an event agency, these are minimum standards. Instead of going cheap, we recommend less, but better. But that's not enough! To really live the idea of sustainability, you have to build relationships with the environment, with nature and with society. As at this team event for our client.
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Economic Forum

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Economic Forum

Alumni Homecoming 2019 · LMU Munich · 700 guests. The Alumni Homecoming, held every two years, is the most important event of the Faculty of Business Administration at Ludwig-Maximilians-Universität. Former students, professors and deans meet well-known figures from industry and business, as well as guests of honour.
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Gala Event

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Gala Event

50 years of expertise, shared stories, and success - we turned our client's anniversary into a celebration of unity. As an event agency, we created a welcoming world of experience in which every guest became part of an inspiring story.
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Textur in abstrakten Mustern.

Let's play together!

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