Case study: LMU Alumni Homecoming for 700 guests in Munich

In November 2019, 700 guests came to the Alumni Homecoming of LMU Munich's Faculty of Business Administration in the university atrium. As a Munich event agency, Servicebroker set up a DJ booth in the atrium where guests played vinyl records themselves. That got them talking to one another.

Servicebroker GmbH · owner- and family-run event agency in Munich · since 1999

our client

LMU Munich's Faculty of Business Administration, with guests from business and industry

The Challenge

Daring to do things differently. Sustainably.

The Alumni Homecoming, held every two years, is the most important event of the Faculty of Business Administration at Ludwig-Maximilians-Universität. Former students, professors and deans meet well-known figures from industry and business, as well as guests of honour.

guests

700

They exchange ideas about what tomorrow's world might look like. As an event agency, we developed a sustainable event concept and modernised the event design and the running order. So that thoughts could roam freely, we created an inspiring atmosphere with lighting design grounded in colour psychology. We have continued to advise the faculty since then.

The DJ booth became one of the highlights of the evening. We had chosen the defining LPs of the past 30 years so that the alumni could connect with the music of their own era, and the professors and guests from business and industry just as much. Servicebroker now offers the listening bar as the Social Kissa for corporate events of 200 guests or more.

"The idea is inspired by Japan's jazz kissa culture, now an increasingly popular trend in Europe too." Dominik Markoč, Managing Director, Servicebroker GmbH

Do you see the white and red contact button at the bottom right? This one is for you!

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images from event

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