Listening bar with an illuminated sign, behind it shelves full of records, speakers and amplifiers in warm light (Photo: Siborey Sean, Unsplash)

Photo: Siborey Sean, Unsplash

Social Kissa: the interactive listening bar for trade fair evenings of 200 guests or more

The Social Kissa is a listening bar for corporate events and trade fair evenings of 200 guests or more, where the guests play the vinyl themselves. Servicebroker developed it for corporate events of this size. It premiered in 2019 at the Alumni Homecoming of Ludwig-Maximilians-Universität (LMU) in Munich: 700 guests in the Lichthof, a desk stacked with records, a hall full of music and conversation. We have been bringing the Social Kissa to companies ever since – anywhere in Germany.

What is a Social Kissa?

Kissa (喫茶) means café. In a Japanese jazz kissa, the master chooses the record and the guests listen in silence; the listening bars from Tokyo to Berlin carry this culture on. We honour that culture – and give it a twist. At the Social Kissa, your guests stand at the turntable themselves. They pull a record from the crate and drop the needle, and at the bar people who were strangers a moment ago swap notes on genres, artists and eras. It becomes social when guests play curated music together. The Social Kissa is the interactive listening bar for corporate events: your guests put on the records themselves, and strangers start talking.

Laughing guests hold record sleeves in front of their faces, the turntable in the foreground, © Servicebroker GmbH

What’s new about the Social Kissa?

We developed the Social Kissa for corporate events and as our contribution to listening bar culture. What makes it special: your guests become the DJs of the evening! This twist makes the event interactive. The crowd plays the music.

One room. A 360° sensory experience.

Three bar staff behind a bar with a glass rack, © Servicebroker GmbH
A waiter carries a tray of spritz glasses, © Servicebroker GmbH
Bowls and finger food on a buffet, © Servicebroker GmbH

As in the kissa of Tokyo, the music is woven into the room and the service. Light and sound are tuned to each other, the light low and warm. Wood, lots of wood: a bar, shelves and furniture you want to touch. Visual art and projections play across the walls. Food and drink are a treat for nose and palate: chefs cooking live, sommeliers guiding guests through the evening. In its design, the Social Kissa owes much to the Bauhaus and to Japanese aesthetics: clear forms, honest materials, and room to breathe between the sounds.

Between the records, our Offbeat-Service© Method is at work: we design the seemingly minor moments that give an evening its flow. Glasses are full when guests arrive, staff come round with good things to eat and drink, and the room becomes a 360-degree space for the senses.

Why is vinyl back?

When did you last listen to a whole album? Music is available at any time, anywhere. That is exactly why the longing to listen with intent is growing. Vinyl asks you to decide: choose an album, slide the record from its sleeve, put it on, lower the needle. The crackle before the first note, the slight patina, the large sleeve: every record has character. Listening bars live on this, and so does the Social Kissa.

Digital makes everyday life easier; analogue gives you goosebumps.

Do guests have to sit still?

Quite the opposite! At the Social Kissa, our DJ opens the evening by playing records together with the guests and takes the first volunteers under his wing. Little by little the guests take over: anyone who wants to becomes the DJ and shapes the evening. Anyone who would rather listen, listens. The music breaks the ice.

The Social Kissa is interactive and sets memories flowing – sometimes funny, sometimes heart-warming, always groovy! Joy comes from the hits of your youth, or from the B-side the otherwise quiet team leader unexpectedly puts on.

Sound blasted from a stage has no place here.

Hall with a chandelier and many guests in conversation, lit in red, © Servicebroker GmbHTurntable with a record playing and a crate of LP sleeves, guests behind it in the red-lit hall, © Servicebroker GmbH

How do we prepare the evening?

Together with you as host, we curate the Social Kissa’s music in advance, along with every other element of the evening: dramaturgy, food and drink, lighting, décor and staff. On the night, the chosen records are ready and waiting, alongside more audiophile treasures on vinyl, original pressings and remasters.

We choose the hi-fi system to suit the size and style of the evening: finely tuned enthusiasts’ systems, bass-heavy or delicate depending on the mood you want. Sometimes beautiful sound is the message your company wants to send; sometimes it’s time for glorious excess, with bass you can still feel weeks later!

Emotions at corporate events: how we shape the mood →

Which trade fairs, and how many guests?

The Social Kissa is made for evenings of 200 guests or more: corporate events such as client evenings and partner events during a trade fair. We set it up in your city. In Munich, we plan evening events for exhibitors at the leading trade fairs – BAU, bauma, drinktec, electronica, EXPO REAL, IAA Mobility, iba, IFAT, Intersolar Europe, productronica and transport logistic. Our evening events at transport logistic 2025 with 400 guests and a company anniversary at the BMW Museum with 650 guests show the scale we plan at.

Evening events for trade fair exhibitors →

Where did the Social Kissa premiere?

Guests700Premiere 2019, Lichthof, LMU Munich

November 2019, Geschwister-Scholl-Platz: the Social Kissa premiered at the Alumni Homecoming of the LMU Munich School of Management, with around 700 guests in the Lichthof, the university’s glass-roofed atrium. We lit the atrium according to colour psychology, set up lounge islands and followed a sustainability concept. Then came a desk with turntables and the defining LPs of the past 30 years, chosen to match the guests’ graduation years. The desk became the meeting point. The DJs were students, alumni, the dean, a representative of a well-known tax firm, a CEO and the caretaker. How it came about is told below in ‘The birth of the Social Kissa’.

Listening bar at the LMU Alumni Homecoming →

What does music have to do with Emotional Event Design?

For us, Emotional Event Design means designing feelings, not logistics. Music is a design element that works instantly.

‘Guests, not participants – a question of attitude: participants consume a programme, guests experience hospitality.’

(Dominik Markoč, Managing Director)

At the Social Kissa, your guests shape the programme themselves. Planning can happen on screen; at the turntable, it’s people. AI offers tools – but no goosebumps! Our manifesto at eventmanagementisdead.com explains why we see it this way.

Four of our ten methods are built into the Social Kissa: No standards! (4), because a guest at the turntable is the surprise that, according to the Kano model, creates delight. Conquering hearts (5), with the first note of a favourite record. Interactive, participatory and educational (7), because anyone who wants to get talking joins in. Sensory experiences (10): light, sound, wood, scent and taste, in tune with the evening.

Our methodology: ten methods for events that conquer hearts →

The birth of the Social Kissa

What Japanese philosophy has in common with the Bauhaus, and why it is so powerful today

Our client events are often exuberant and emotional. Our emotions page puts it this way: sometimes the moment calls for unreason and joyful excess – into the fray with drums and trumpets! With the Social Kissa we strike quieter notes: more discreet, more intimate, more personal. We found the ideas for it in Japan. In ‘Eight Manifestations of the Japanese Aesthetic’, the architect and designer Masayuki Kurokawa brings together eight old concepts of Japanese aesthetics in a single model. We quote him because he describes them most clearly. Here is how it came about, in nine steps.

  1. Step 1 of 10

    1 · The reversal

    In 1929, people in the early jazz kissa shared a record because it was unaffordable and nobody could own one. In 2026, everyone carries all the music in the world in their pocket. Back then the record was scarce; today attention is. The Social Kissa turns the origins of kissa culture on their head and stays true to them: a room where individualism becomes community through music. Attention, won by playing your own favourite song.

See the white and red contact button at the bottom right? It’s there for you!

Frequently asked questions

01

How do we get 250 trade fair guests talking to each other?

With a Social Kissa, for example: a listening bar where your guests play the vinyl themselves. Servicebroker curates the records with you in advance, and our DJ plays the first tracks together with the guests. Then the guests take over. Genres, artists and eras get people who had never met talking. The format premiered in 2019 with 700 guests at LMU Munich.

02

Which event formats work for a client evening at a trade fair?

For client evenings and partner events of 200 guests or more, Servicebroker offers the Social Kissa: a listening bar and interactive networking format where the guests play the records themselves. We plan it for exhibitors at Munich’s leading trade fairs such as BAU, bauma, IFAT and transport logistic, with event space, catering and technical production all from one team. Gala evenings, receptions and social programmes have been part of our work since 1999 – and we enjoy designing them just as much.

03

What makes the Social Kissa different from a listening bar?

In the jazz kissa and in the listening bars of Tokyo, London and Berlin, the master – the host behind the counter – chooses the music and the guests listen closely. It is a wonderful culture, and we bow to it. At the Social Kissa, the guests put on the records themselves, and that makes it social. Every record starts a conversation, with no round of introductions and no stage. Our DJ is master for one evening, and the room becomes a 360-degree space for the senses: light, wood, live cooking, a sommelier. Attentive listening turns into shaping the evening together. For corporate events of 200 guests or more.

04

Do my guests need to know how to DJ?

No. At the Social Kissa, our DJ opens by playing records together with the guests and shows them how it’s done. He is the master of the evening, like the host of every kissa, except that he hands over the needle. We agree the musical running order with him in advance. Anyone who likes can become a DJ. Anyone who would rather listen enjoys the music and the conversation at the bar.

05

Won’t it be chaos if guests choose the records?

No, because at the Social Kissa every record has its place. In 1996, the Fugees asked in ‘How Many Mics’ who deserves the microphone. We give it to every guest: everyone gets their record. Even so, every song is part of an event composition curated in advance with you and the DJ. That is how many voices become one shared pulse.

06

How many guests do you need for a Social Kissa?

We plan the Social Kissa for trade fair evenings and other corporate events of 200 guests or more. At the 2019 premiere in the LMU’s Lichthof there were 700. For smaller groups, we recommend other evening formats. Talk to us, and we’ll find the right one.

07

Does the Social Kissa work as a team event?

Yes, for large teams of 200 or more, for example at a summer event or a company celebration. At the Social Kissa, colleagues stand together at the turntable and get talking through music, across departments too. The Social Kissa relies on everyone taking part. A meta-analysis of 51 studies with control groups found positive effects of targeted teamwork interventions on teamwork and team performance (McEwan et al. 2017, PLOS ONE).

08

Who takes care of the event space, catering and technical production?

We do. As an event agency, we curate the whole evening around the Social Kissa with you: dramaturgy, food and drink from the sommelier to live cooking, lighting, décor and staff. We supply the hi-fi equipment, from enthusiasts’ systems to professional sound reinforcement, with horns and valve amplifiers. You have one point of contact for everything.

09

How long has the Social Kissa been around?

The format has existed since 2019, the name Social Kissa since 2026. We developed it for corporate events, as a contribution to kissa culture. Since its debut in front of 700 guests at the LMU Munich Alumni Homecoming in 2019, we have been bringing it to companies.

Textur in abstrakten Mustern.

Let's play together!

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