Emotional Event Design. Made in Germany.
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bauma 2028 · Messe München · 3 to 9 April 2028
Servicebroker GmbH is an owner- and family-run event agency and Destination Management Company (DMC) in Munich, founded in 1999. For exhibitors at bauma 2028, Servicebroker plans client evenings and side events for 100 to 1,000 guests and negotiates group hotel bookings (hotel allotments) from 50 guests. One contractual partner and one point of contact for evening, venue and hotel.
The trade fair is your stage. The rest is our job.
01 · Services
100 to 1,000 guests
At bauma 2028: client evenings and VIP programmes for 100 to 1,000 guests, with the venue booked together with your hotels.
Your result: an evening your guests will remember — and no budget wasted on frills.
Plan your evening eventGroup allotments from 50 guests
At bauma 2028: group allotments from 50 guests in Munich and the region, with minimum stay, cancellation and payment terms negotiated for the fair week.
Your result: rooms no portal lists — and contracts that reduce your risk.
Request a hotel allotmentOn site in Munich · DMC
At bauma 2028: transfers from the hotels to the fairground and our team on site through the fair week, with guides for international teams.
Your result: your guests move around Munich as if they had been here before.
Request destination services02 · bauma at a glance
Construction machinery, building material machinery, mining equipment. bauma takes place every three years at Messe München and fills Munich and the region for seven days. For exhibitors, we put evening, hotel and transfers into one plan for that week.
| Dates | 3 to 9 April 2028, seven fair days |
|---|---|
| Rhythm | every three years; previous edition April 2025 |
| Exhibitors | 3,601 from 57 nations (2025) |
| Visitors | around 600,000 from over 200 countries; 44 % from abroad (2025) |
| Area | 200,000 m² of halls and 414,000 m² of outdoor space |
| Hotels | booked across the region; transfers planned with the allotment |
Source: bauma.de, facts and figures 2025. Dates: Messe München.
03 · Procurement
bauma brings around 600,000 visitors to Munich in seven days. We plan your bauma week on three levels at once: the evening, hotels and mobility.
Evening
Over 10 years of expertise as event agency and service partner of Messe München. We have looked after VIP delegations at bauma and know which venues are still available in bauma week.
Book the venue together with the hotels.
Hotels
The earlier you enquire, the more hotels and terms are open. And when Munich looks full, we still find rooms: we know the hotels that do not insist on a minimum stay, and we spread large groups across several hotels.
“Fully booked” does not exist in our vocabulary.
Mobility
During large bauma editions, hotels fill up as far out as Augsburg and Ingolstadt. We plan the transfers together with the allotment, so your team reaches the fairground on time every morning.
Rooms and routes are one plan.
04 · Showcase
A case from transport logistic 2025, and the question every bauma exhibitor asks: how does a customer dinner during the fair become an evening people remember? Our answer is Emotional Event Design.
| Fair | transport logistic 2025 |
|---|---|
| Client | an international cargo airline |
| Guests | 400 international guests |
| Venue | a hidden lake outside Munich |
| Plan B | a marquee for all 400 guests |
400 international guests, a dinner in the middle of nature at a lake in an enchanted forest outside Munich, and rain. Synchronised swimmers rose from the water, and the guests danced in the rain. A marquee for all 400 stood ready as Plan B; the rain became part of the show.
Emotional Event Design: the moments guests do not expect, planned down to the weather.
05 · Budget
Almost no one in our industry writes this on a website. We do, because you need a budget before you enquire.
| Occasion | Example size | from | Includes |
|---|---|---|---|
| Staff dinner at a restaurant, not exclusive | 60 | approx. EUR 90 | three courses, simple drinks package |
| Staff or partner dinner, exclusive hire of a separate room | 100 | approx. EUR 150–400 | venue, catering, drinks |
| Staff event, venue exclusive | 200 | approx. EUR 350–700 | venue, catering, drinks |
| Customer or partner event with public impact, venue exclusive | 400 | approx. EUR 500–1,500 | venue, catering, drinks |
The range depends on the occasion, not the guest count. Depending on scope, technical production, programme, mobility and accommodation come on top. For your case, we calculate line by line, in advance.
Good contract terms, a fast response and support — that is indispensable for events on the scale of bauma. You and your team not only handled our event procurement smoothly, you also led our events to success with heart and mind. For me, Servicebroker stands for professional event management built on trust and personal closeness.
Trimble Germany GmbH
Our traditional partner trip to the BAU trade fair in Munich has been a special experience for over ten years! The innovative event design and the professional organisation by Mr Markoč and his team have already got around among our dormakaba partners. In 2024 we travelled with 90 guests and two coaches. From timing to venues, everything was perfectly coordinated. Fine food, fine wines and warm service made for lively conversations and delighted guests — that is what successful event marketing looks like! From the quotation to the final invoice, Servicebroker looked after us outstandingly.
dormakaba Schweiz SA
Thank you for two outstanding events! From the pleasant consultation, helpful and detailed planning preceding the trade fair, to a flawless execution and preparation of the exhibition booth on the following day at the fair, we were amazed by your performance! Still today, we receive responses from clients and competitors regarding both events. Many are still raving about the excellent buffet, the cocktail bar and of course, above all, the South American band.
Leading Door Manufacturer, Director Marketing
From the first meetings, preparations, and most importantly, through to the completion of the event, we were impressed by the truly professional work. Without exception, all attendants praised the decorations, lighting, and entertainment program, as well as the exceptional buffet.
International Textile Company, Director Marketing
The BAU – Europe’s most distinguished trade fair for architecture, materials, and systems, with over 1,900 exhibitors and 212,000 visitors – has worked successfully for many years together with Servicebroker. Through outstanding service quality, creativity, and cost management in terms of client events and VIP programs, Servicebroker manages again and again to create unforgettable experiences.
Leading International Trade Show, Director
07 · FAQ
As soon as you know you are exhibiting. The earlier we negotiate your bauma group hotel booking (a room block) from 50 guests, the more hotels, rates and cancellation terms are open. Later enquiries work too: we spread the group across several hotels and plan the transfers to the fairground.
In several hotels at once, chosen by the route to the fairground. During large bauma editions, hotels are booked as far out as Augsburg and Ingolstadt. We distribute the allotment across hotels on the same transfer route and plan the daily transfers along that route.
For a customer or partner evening with public impact in an exclusive venue, including catering and drinks, we calculate approx. EUR 500 to 1,500 per guest, net. A staff event for 200 guests in an exclusive venue starts at approx. EUR 350 per guest. Programme, technical production and mobility come on top, calculated line by line in advance.
Servicebroker GmbH, event agency and DMC in Munich since 1999. For bauma, we organise the evening for 100 to 1,000 guests, negotiate the group allotment from 50 guests and plan the mobility from the hotels. One contractual partner under German law, one point of contact.
Yes. As a Destination Management Company (DMC) in Munich, we handle hotels, transfers and the evening event for international bauma exhibitors. Correspondence and contract are in English, and our team is on site during the fair, with a 24-hour SOS line.
Servicebroker GmbH Metzstraße 14b 81667 München/Deutschland
